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MARKQUEST - About us

A boutique consulting firm dedicated to customer empathy

Founded in 2005 and based in Brussels, we work with international clients in and outside Belgium.

Our model is simple, flexible and cost effective:

  • One experienced partner  involved at all stages for continuity and to ensure that the empathy we acquire for your business and customers stays at the center of the approach throughout the journey
  • Combined with the strength of an international network of highly experienced independent consultants who bring their expertise in the process when needed.

 Valérie Busquin

Managing Director


20+ years' experience in transforming customer empathy into winning strategies and plans

  • 11 years international brand management career at P&G, including a broad spectrum of upstream and operational marketing assignments and 2 years as internal consultant / trainer on brand & communication development
  • Since founding MarkQuest in 2005, extensive experience as a consultant, coach and trainer specialized in developing brand  strategies based on in-depth consumer understanding
  • Certified professional coach (ACC Level - more than 200 hours of ICF certified training with specific trainings on transactional analysis, systemic and multicultural coaching)
  • Certified trainer (GATT training)
  • Net Promoter® Certified Associate (Satmetrix)
  • Trained on in-depth qualitative research techniques (in-depth interviews, ethnographic research, online research panels ...) and  qualified partner for the  Zaltman Metaphor Elicitation Technique (ZMET®).

Some of our trusted partners:

Line Leurentop


20+ years' experience in translating deep customer understanding and trends into product innovation and marketing strategies

 - Expertise in designing consumer experiences, innovation management, consumer research and marketing (at international level)



Valérie Vangeel


    15+ years' experience in helping brands, people, teams and organizations define and implement their added value

- Expertise in leadership, strategy and people management transformation as manager, coach and trainer

Isabelle Maes


    20+ years' experience in managing and developing people, teams and business.

- Certified Executive business coach (individual & team coaching), trainer and consultant.

- Expertise in Leadership, Sales, Communication & Marketing (at executive & international level).

Synthetron tagline

     10+ years' experience in getting actionable insights through engaging people that matter

- An unique crowdsourcing platform for online dialogue: focused, moderated and conclusive one-hour online discussion with up to 1000 participants- all anonymous

- An agile, effective way to engage people that matter - employees, customers or other stakeholders - to  gather actionable insights from them to move forward

- Particularly useful to engage the frontline in co-creating the brand vision or in improving the customer experience

- MarkQuest is an accredited partner

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Valérie Busquin

Phone: +32 477 330 064