Customer centricity seen as critical...

Written by Valérie.

 Customer centricity seen as critical...

But the gaps remain!

A 2014 study by the CMO council showed that 73% of marketers say customer centricity is critical to success for both the business and their own roles but only 14% of marketers believe that their organizations have achieved top levels of customer centricity and only 11% believe their customers would say that their companies are highly customer-centric.


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Valérie Busquin

Phone: +32 477 330 064