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MARKQUEST - Customer satisfaction drives return

Customer satisfaction drives return

 Customer satisfaction results in higher shareholder returns

In 2006, Fornell, C., S. Mithas., F. Morgeson., and M.S. Krishnan showed the correlation between customer satisfaction and stock prices

 

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Contact

Valérie Busquin

Phone: +32 477 330 064

E-mail: busquin.v@markquest.eu

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