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MARKQUEST - Hits & Misses

Rotten oranges and customer empathy

Ever arrived at the checkout of your supermarket to notice a problem with a product you picked up from the shelf? A damaged pack, rotten fruit/vegetable in a bag, an expired date, etc.

It just happened I had a similar problem with some rotten oranges in a bag in two different stores in the last few months that nicely illustrates a hit and miss of customer empathy...

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Valérie Busquin

Phone: +32 477 330 064