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MARKQUEST - 1. Build Top Commitment

Build Top Commitment

How present is the customer in your boardroom?

Customer empathy starts in the boardroom: top level conviction, leadership, support and role modelling are all key to transform the organization and turn customer empathy into growth.

We facilitate sessions with the company board / executive team to:

  • Raise their interest by showing how greater customer empathy can serve their business vision and goals
  • Gain their commitment through sharing the customer empathy audit results (rational level) and through immersive customer experience (emotional level)
  • Define a shared action plan with priorities to achieve greater customer empathy in their organization

We advice companies on best practices to secure critically important on-going C suite support and role modelling, including cross-functional accountability on key customer metrics, systematic discussion of customer  topics in board meetings, etc.

See some projects

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KWINTET ARMONEA

Contact

Valérie Busquin

Phone: +32 477 330 064

E-mail: busquin.v@markquest.eu

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