How present is the customer in your boardroom?
Customer empathy starts in the boardroom: top level conviction, leadership, support and role modelling are all key to transform the organization and turn customer empathy into growth.
We facilitate sessions with the company board / executive team to:
- Raise their interest by showing how greater customer empathy can serve their business vision and goals
- Gain their commitment through sharing the customer empathy audit results (rational level) and through immersive customer experience (emotional level)
- Define a shared action plan with priorities to achieve greater customer empathy in their organization
We advice companies on best practices to secure critically important on-going C suite support and role modelling, including cross-functional accountability on key customer metrics, systematic discussion of customer topics in board meetings, etc.
See some projects