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MARKQUEST - 4. Optimize customer experience

Optimize customer experience

Is the customer experience CONSISTENTLY STRONG along the entire customer journey?

Optimizing the customer experience with your brand day after day and across the key touchpoints is a key challenge requiring multi functional collaboration.

We accompany your teams in the journey towards superior seamless customer experience:

  • We use in-depth customer understanding to help you map the complete customer journey for the key customer personas, from need identification to repurchase/recommendation
  • We animate workshops with multi functional teams to build a common understanding of the customer journey, identify key functional and emotional needs, moments of truths and pain points, define relevant touchpoints and make the link with internal processes.
  • We help you define ideas to optimize the customer journey focusing on 3 areas:  items to fix, items to deliver (more) consistently and opportunities to go beyond and delight the customer
  • We work with your teams to prioritize improvement ideas, define a roadmap and measure progress.

See some projects

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Valérie Busquin

Phone: +32 477 330 064