blog armonea okFor this leader in elderly care in Belgium, we first carried out an in-depth research among seniors, their children and caretakers to uncover deep customer insights.

We then facilitated a workshop with the management team in one of their residential home. The whole team spent one night as a «patient» ahead of starting the workshop where we shared results of customer research and worked with them on a renewed brand vision and brand experience.


Valérie Busquin

Phone: +32 477 330 064


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