Le Soir

blog soirWe worked with the management, editorial and marketing teams to define the positioning of this leading Belgian newspaper in a context of the move towards digital media.

We started by conducting an in-depth consumer research and an analysis of trends, and then accompanied the team to define a relevant and inspiring positioning. Finally we helped them define how to translate this new positioning through the different touchpoints.


Valérie Busquin

Phone: +32 477 330 064

E-mail: busquin.v@markquest.eu

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