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MARKQUEST - Customer empathic Innovation approach

Customer empathic Innovation approach

Want to build a customer relevant innovation pipeline for your brand?
Struggling to come up with meaningful innovation on your brand? 
Want to change the way your teams approach innovation?


We help you...

  • Transform your approach to innovation, making it more customer empathic 
  • Put in place a customer empathic process to generate new ideas 
  • Speed up the time to market

How we work...

Based on more than 15 years experience in in human centered / design thinking innovation approach, we set up and facilitate a highly involving process typically in 5 steps that enables multi-functional teams to come up with innovative solutions that build on real customer needs.

  • Step 1 - Kick off: get you familiar with the approach and review/align the scope, learnings so far and research set up
  • Step 2 - Empathize: a mix of in-context real time observation, in-depth interviews and immersive experiences for your team to develop a deep empathy for the people they serve
  • Step 3 - Generate insights: an intense session to review observations from research and uncover rich insights
  • Step 4 - Ideate & prototype: using creative thinking techniques to ideate on the identified insights, quickly turning the strongest idea into prototype
  • Step 5 - Test & optimize: getting back to customers for early feedback on developed ideas enabling to optimize them prior to proceeding


Bel, Disneyland Paris, Chiquita, Armonea

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Valérie Busquin

Phone: +32 477 330 064