Customer empathic Innovation approach

Want to build a customer relevant innovation pipeline for your brand?
Struggling to come up with meaningful innovation on your brand?
Want to change the way your teams approach innovation?

We help you...

Transform your approach to innovation, making it more customer empathic
Put in place a customer empathic process to generate new ideas
Speed up the time to market

How we work...

Based on more than 15 years experience in in human centered / design thinking innovation approach, we set up and facilitate a highly involving process typically in 5 steps that enables multi-functional teams to come up with innovative solutions that build on real customer needs.

Step 1 - Kick off: get you familiar with the approach and review/align the scope, learnings so far and research set up
Step 2 - Empathize: a mix of in-context real time observation, in-depth interviews and immersive experiences for your team to develop a deep empathy for the people they serve
Step 3 - Generate insights: an intense session to review observations from research and uncover rich insights
Step 4 - Ideate & prototype: using creative thinking techniques to ideate on the identified insights, quickly turning the strongest idea into prototype
Step 5 - Test & optimize: getting back to customers for early feedback on developed ideas enabling to optimize them prior to proceeding

References:

Bel, Disneyland Paris, Chiquita, Armonea