How to uncover strong insights about your customers?
How to transform those insights into business building ideas?
- To develop deeper empathy for the customer
- To strengthen skills around insights: what makes a good insight, how to generate insights and how to use insights
- To develop new business ideas based on insights generated during the workshop
Marketers, customer experience managers and insight/research managers
- Gathering observations
- Turning observations into insights
- Translating insights into business ideas
Participants are assigned a customer mission between the two training days.