How to drive customer empathy among non-marketers?
How to strengthen collaboration between departments?
- To raise awareness that driving customer value goes beyond the traditional marketing scope
- To strengthen communication and collaboration between departments to optimize the customer experience
- To raise interest of non-marketers in a customer-centric approach
Non marketers who influence directly or indirectly the customer experience (sales, IT, R&D, HR)
A highly interactive and practical 2-day session on the fundamental principles of marketing from understanding the customer to optimizing the customer experience with practice and reflective periods to identify improvements in collaboration.