How to drive customer empathy among non-marketers?

How to strengthen collaboration between departments?

 

 

Objectives

    • To raise awareness that driving customer value goes beyond the traditional marketing scope
    • To strengthen communication and collaboration between departments to optimize the customer experience
    • To raise interest of non-marketers in a customer-centric approach

Target population

Non marketers who influence directly or indirectly the customer experience (sales, IT, R&D, HR)

Approach

A highly interactive and practical 2-day session on the fundamental principles of marketing  from understanding the customer to optimizing the customer experience with practice and reflective periods to identify improvements in collaboration.

 

Contact

Valérie Busquin

Phone: +32 477 330 064

E-mail: [email protected]

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