How to drive customer empathy among non-marketers?

How to strengthen collaboration between departments?




    • To raise awareness that driving customer value goes beyond the traditional marketing scope
    • To strengthen communication and collaboration between departments to optimize the customer experience
    • To raise interest of non-marketers in a customer-centric approach

Target population

Non marketers who influence directly or indirectly the customer experience (sales, IT, R&D, HR)


A highly interactive and practical 2-day session on the fundamental principles of marketing  from understanding the customer to optimizing the customer experience with practice and reflective periods to identify improvements in collaboration.


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Valérie Busquin

Phone: +32 477 330 064