How to put the customer at the heart of your strategies and plans?
How to move from a customer-centric diagnosis to business building plans?
- To encourage a mindset of putting the customer at the heart of plans and strategies
- To encourage a more strategic approach to building plans centered on the customer
- To reinforce skills in leading plan development and implementation
Junior to intermediate marketers
An action-oriented training over 3 to 5 days to guide the teams through a 3 step process (Diagnose, Develop, Deliver) to build stronger plans.
The program includes the application of the learnings using a real life case from your business, ending with a presentation of the outcomes.
It also includes a customer immersion experience so that your teams learn to anchor everything they do in customer empathy.