academy put the cust

 How to put the customer at the heart of your strategies and plans?

How to move from a customer-centric diagnosis to business building plans?




  • To encourage a mindset of putting the customer at the heart of plans and strategies
  • To encourage a more strategic approach to building plans centered on the customer
  • To reinforce skills in leading plan development and implementation

Target population

Junior to intermediate marketers


An action-oriented training over 3 to 5 days to guide the teams through a 3 step process (Diagnose, Develop, Deliver) to build stronger plans.

The program includes the application of the learnings using a real life case from your business, ending with a presentation of the outcomes.

It also includes a customer immersion experience  so that your teams learn to anchor everything they do in customer empathy.


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Valérie Busquin

Phone: +32 477 330 064