In this section, you'll find some thought-provoking questions and reflections inspired by our practice, readings and exchange with other professionals. 

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Everyday life and marketing cases from all over the world keep on feeding me with real life examples to illustrate good and bad customer empathy examples.

Have some examples of customer empathy's hits or misses? Please share them with us!

Need to convince your CEO or finance manager of the importance of customer empathy? You'll find here some compelling evidence gathered from different sources

Have more facts to support? Please share them with us!