Customer empathic Innovation approach
Want to build a customer relevant innovation pipeline for your brand?
Struggling to come up with meaningful innovation on your brand?
Want to change the way your teams approach innovation?
We help you...
- Transform your approach to innovation, making it more customer empathic
- Put in place a customer empathic process to generate new ideas
- Speed up the time to market
How we work...
Based on more than 15 years experience in in human centered / design thinking innovation approach, we set up and facilitate a highly involving process typically in 5 steps that enables multi-functional teams to come up with innovative solutions that build on real customer needs.
- Step 1 - Kick off: get you familiar with the approach and review/align the scope, learnings so far and research set up
- Step 2 - Empathize: a mix of in-context real time observation, in-depth interviews and immersive experiences for your team to develop a deep empathy for the people they serve
- Step 3 - Generate insights: an intense session to review observations from research and uncover rich insights
- Step 4 - Ideate & prototype: using creative thinking techniques to ideate on the identified insights, quickly turning the strongest idea into prototype
- Step 5 - Test & optimize: getting back to customers for early feedback on developed ideas enabling to optimize them prior to proceeding
References:
Bel, Disneyland Paris, Chiquita, Armonea