80% of companies say they are customer centric while 8% of customers think so

These are the results of a study done by Bain & Company across more than 350 companies 10 years ago…

More recent studies indicate that the gap is still very much there today even if most executives would agree that customer centricity is key to the success of their companies.

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When was the last time you spent a day with your customers?

This is one of our favorite questions to the teams we meet and train, together with the question "How much time have you spent with your customers in the last few months".

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How present is the customer in your boardroom discussions?

Top management’s commitment to putting the customer first is key to turning customer empathy into growth.

A signal on how much top management is committed to customer empathy is whether customer-related topics make it to the boardroom.

Contact

Valérie Busquin

Phone: +32 477 330 064

E-mail: busquin.v@markquest.eu