How to develop communication plans around your customers?

How to lead the process with agencies?

 

 

Objectives

• To encourage a customer empathic approach to communication development
• To develop stronger integrated communication briefs, more strategic, more decisive and more inspiring
• To encourage a more structured customer centric process to integrated communication development
• To reinforce skills on leading integrated communication development with external partners

Target population

Marketers who need to lead integration communication development with external agencies.

Approach

An action-oriented training over 2 days to guide the teams through the key principles of strong communication in today's environment.

The training covers the key steps of the integrated communication development process (briefing, idea development, touchpoint orchestration strategy and media plans).

The program includes real life cases and role plays.