How to drive customer empathy among non-marketers?

How to strengthen collaboration between departments?

 

 

Objectives

• To raise awareness that driving customer value goes beyond the traditional marketing scope
• To strengthen communication and collaboration between departments to optimize the customer experience
• To raise interest of non-marketers in a customer-centric approach

Target population

Non marketers who influence directly or indirectly the customer experience (sales, IT, R&D, HR)

Approach

A highly interactive and practical 2-day session on the fundamental principles of marketing  from understanding the customer to optimizing the customer experience with practice and reflective periods to identify improvements in collaboration.